Build confidence, Clarity and embrace change.

I help purpose-driven professionals who doubt themselves feel more confident and in control, through values based, person-led coaching—so they can lead with clarity, impact and fullfilment.

With 15 years of leadership experience in marketing and communications for charitable organisations and as a Level 5 certified professional coach, I offer personalised coaching services to help you thrive.

How I Can Help You

  • Build Confidence: As a compassionate leader with high emotional intelligence, I help you uncover and address imposter syndrome, silencing the “inner saboteur,” as RuPaul would say.

  • Develop Clarity: My coaching philosophy reduces procrastination, simplifies decision-making, and supports the development of an action plan tailored to your needs.

  • Embrace Change with Confidence: For those facing change, I’m here to guide you. Together, we’ll uncover the insights needed to move forward with confidence and create a life you’re proud of.

I’ve been fortunate to experience life-changing coaching and learn from excellent leaders who helped shape me into the leader I am today. Now, I’m here to help you on your journey.

More about James

I have 15 years of leadership experience in marketing and communications for charitable organisations. I hold a degree in Business with Marketing, a DipM from the Chartered Institute of Marketing, a Level 5 diploma from the Management Institute, and am a Level 5 certified professional coach.

Throughout my career and studies, I have always been intrigued by human behaviour—initially understanding what drives people to take action through insights that inform communications and marketing. Then, in leadership roles, I managed large teams through change and influenced others. I am fascinated by what motivates people to act as they do and how I can support them in becoming the person they want to be. I combine empathy, resilience, and expertise in my work, driving change with a sense of humour to create a fun and engaging environment.

My boyfriend, family, and friends are extremely important to me, and I spend as much time as I can with them, whether travelling, trying new restaurants, or exploring culture. They guide and support me in the decisions I make in life.

Growing up in an environment that often felt unwelcoming came with its challenges, and I sometimes struggled with feeling different. Over the years, I have discovered ways to embrace my true self, and these experiences have shaped my identity and resilience.

Spending time in nature gives me energy—especially at my allotment, where I observe the changing seasons and grow my own vegetables, which helps ground me.

I enjoy gigs, theatre, and musicals, as I love live experiences. I also love learning new skills; I recently learned to sew to challenge myself, making quilts and soft furnishings around the house.

Georgie Swinbank- Senior Corporate Partnerships Manager at St Giles

“Through coaching, James was instrumental in guiding me through a pivotal transitional period in my life. He helped me set ambitious yet attainable goals in key areas, fostering my professional and personal development ”

Laura Thomas -
Account Director, Arkyard

“James was a huge encouragement and helped me develop significantly through his coaching skills in my professional life.Through coaching, ”